The manuals:
O Meu
Primeiro passo
(My
First Steps in Community Radio Production)
Manual Administrativo
(Administrative
Manual
– on basic procedures and healthy routines)
Manual de
Pesquisa para Rádios Comunitárias.
(Research
and Impact Assessment
for
Community Radio)
Integracão
e formacão de produtores de programas em Rádio Comunitária
(Integrating
and training new programme producers
into a community radio – also on construction of
community editorial groups)
Producão
de Programas (Programme
Production)
Manual
Temático Grupo Editorial de Agricultura
(Content
development within specific themes – Example: Agriculture)
Producão
de Programas "Educacão Cívica Eleitoral" (Election
Coverage in a Community Radio)
Manual
Técnico de Edicão Digital para Rádios Comunitárias
(Digital
Editing
for Community Radio)
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T
H E C R M A N U A L S
Manuals for training
is central when
working to develop a group of community radios: Manuals that can be used
for bigger, well prepared
formal
training
courses, for small
informal training
situations, for
self study
and manuals that can be used as
hand books
in the everyday of the community
radio.
In a community radio most of
the program producers are working on a
volunteer
basis, which means on
the one hand that
training is important,
as most of the producers have never worked with communication or media
before; and on the other, there will always be a
certain level of rotation:
some volunteers stop and new ones come.
This is
one of the beauties of
community radio: over
time to have trained and exposed a vast number of community members to
the art and techniques
of facilitating communication processes
with the community and presenting community
development issues on radio. And it is one of the challenges:
training needs to be
ongoing, and at a
certain quality level.
This is why manuals are important,
and
this importance was also felt by the Media Development Project in
Mozambique, The following series of manuals were therefore
developed by the staff and consultants
working
with the project in support of its community radio component:
assisting eight communities to start radios
and
at the
same time
supporting the growing national community radio movement,
counting at the time of closure of the project, no less than
50
community radios
and
community multimedia centers.
The
layout artist is
Rogerio Xerinda.
The manuals were all developed in
Portuguese,
the overall official language of Mozambique. So far no translations have
been made into English or other languages, but UNESCO and UNDP
responsible for the project, would welcome any such future developments
if found useful, as always with adequate acknowledgement of the source.
The manuals are here presented with their title in Portuguese and a
translation into English in a parenthesis:
-
O Meu
Primeiro passo
(My
First Steps in Community Radio Production)
See
English Foreword here
-
Manual Administrativo
(Administrative
Manual
– on basic procedures and healthy routines)
-
Manual de
Pesquisa para Rádios Comunitárias.
(Research
and Impact Assessment
for
Community Radio)
See
English Foreword here
-
Integracão
e formacão de produtores de programas em Rádio Comunitária
(Integrating
and training new programme producers
into a community radio – also on construction of
community editorial groups)
See
English Foreword here
-
Producão de Programas
(Programme
Production)
See
English Foreword here
-
Manual
Temático Grupo Editorial de Agricultura
(Content
development within specific themes – Example: Agriculture)
See
English Foreword here
-
Producão de Programas "Educacão Cívica Eleitoral"
(Election
Coverage in a Community Radio)
See
English Foreword here
-
Manual
Técnico de Edicão Digital para Rádios Comunitárias
(Digital
Editing
for Community Radio)
See
English Foreword here
The following books were also developed by the project. While not
manuals as such, they could be useful as inspiration when working in and
with community radio development and training
-
Community Waves
/ Ondas Comunitárias
-
Community Radio Seminar, Report (starting
a national organisation of Community Radio)
-
Participation by Community Radios in Civic Education and Electoral
Coverage. The Experience of the Community Radios in Mozambique's
2003 Local Elections. Specific Cases of: Dondo, Chimoio and Cuamba.
/Rádios Comunitárias e Educacão cívica
Eleitoral. A Experiência das Rádios Comunitárias nas Eleicões
Autárquicas de 2003 em Mocambique.
If planning to conduct community radio training, UNESCO Maputo and
FORCOM have copies of the
video
documentaries
produced by the project:
Most of these films are available in both Portuguese and English
versions:
-
Community Waves
- Community Radio Development (2001)
-
Listen to the Women
- Women in the Media in Mozambique (2002)
-
The
Challenges of Sustainable Growth
- Small Newspapers outside Maputo (2003)
-
The
Women's Community
- on Creation of a Network in Mozambique (2004)
-
Establishing FORCOM,
Mozambique's Forum of Community Radio Stations. (2005)
-
Communities on air
- Five years later (2006)
Forewords by
Thomás Vieira Mário,
National Project Coordinator and
Birgitte Jallov, Chief Technical Adviser
Production of programmes
on Agriculture
within the Editorial Group
Foreword
A community radio is a
unique local force for development. It has the
fantastic capacity of a mass medium, facilitating that a few people can
communicate effectively with many. Once the installation is carried out,
and the radio is really on air, the producers can very easily be in
instantaneous touch with the listeners - with the community. Any
important news can immediately be carried into to the radio receivers of
the community.
Besides from these general traits, true for any kind of radio: public
national or local radio, commercial radio or special interest radio
(religious for instance), the
community radio has the rare and special
condition of belonging to
a very limited group of
people: not a country, not a province, but
a smaller community,
where the basic conditions for life and its challenges are more or less
the same.
Within such a community many things are common - but even more things
are different for the people living there. We therefore talk about "the
communities within the community. Because even though the bad road
access to our town and district, the weak services of the hospital, the
good or bad quality of the soil are shared conditions, they affect us
different. We all make up part both of the bigger, overall community,
but also of many smaller, specific interest communities.
These are
decided by age, level of education, experience, what you do for a
living, where you live, your religion, your family situation etc.etc.
This is why
UNESCO in Mozambique has chosen to organize the work of the
community radio it supports in
"editorial groups". These are groups of
community programme producers, who produce programmes around one of the
many special interests of the community, identified in the initial
audience research.
One of the most important such special areas of interest and work is
that of
the farming community. Most Mozambicans live on the land we
farm, which provide us with the food that sustain us, and which we trade
for day-to-day necessities. Some of us have been fortunate enough to
manage to produce more than we eat, and need to market and sell our
produce to earn money to pay for family needs.
Many of us have found ways that are more effective of working in the
area of Agriculture, and we need to
use the community radios to share
these experiences - and to air our difficulties, because maybe through
the radio we could find some solutions? We also know that in most
countries of the world, farmers
believe much more in their fellow
farmers and their concrete experiences than they believe in the
authorities, who may have limited experience with actually farming the
land on a day-to-day basis.
All of this has to guide us in our ways of using the community radio as
effectively as possible. We, the community programme producers: farmers
and non-farmers alike in the editiorial group, need to identify the
situation, the challenges and the successes in the area of farming where
we live. We need to see how the radio can be used most effectively to be
a true friend and companion - and a community service - to all farmers
in our area.
The manual you are holding in your hands right now has been produced to
help you do exactly this: step by step find out, together with your
editorial group, how to ensure that your community radio becomes the
effective tool for social development and change that you and your
community wants!
Return
Foreword
A
community radio is a unique tool for empowerment, social development
and change. The main reason is that the community radio belongs to a
limited group of people, a smaller community, where the basic conditions
for life and its challenges are more or less the same, where we know
each other, and where recent research shows that we generally really
like to live.
Within such a community many things are common - but even more things
are different for the people living there. We therefore talk about "the
communities within the community". Because even though the bad road
access to our town and district, the weak services of the hospital, the
good or bad quality of the soil are shared conditions, they affect us
differently depending upon our age, level of education, experience, what
each of us do for a living, where we live, our religion, our family
situation etc.etc.
This is why UNESCO in Mozambique has chosen to organize the work of the
community radio it supports in "editorial groups". These groups of
community programme producers produce programmes around one of the many
special interests of the community, identified in the initial audience
research. Usually you will at least find editorial groups on: Health,
Agriculture, Culture, Education, Women, Human Rights and Elections,
Children, Sports, and History of the Community.
While each editorial group needs to know well the relevant
community-aspects of their special area of production responsibility,
the tools to turn an idea into a good programme has a lot of general
traits: identifying your message, knowing your target group and their
socio-cultural interests and belongings and on the basis of this
insight, produce an effective community radio programme, which will help
you help the community move closer to its development aims and dreams
for a better future.
The manual you hold in your hands right now is aimed at guiding you
through this process: turning the idea into a script, ensuring that this
script effectively reflects the interests and tastes of the target
audience, that it does not activate taboos and fears, that the language,
the style, sound effects and the music make up an exciting programme,
which will keep its listeners alert and attentive.
This special mix of components, your 'programme cocktail' made up by you
and your group, will sometimes be really effective - and sometimes less
effective. The last part of this manual therefore deals with evaluation:
how to you in your editorial group - and within the radio - continue to
help each others improve your capacity for community programming: the
best way is constructive, collegial evaluation and discussion.
We, UNESCO in Mozambique, hope that this manual will help you ensure
that your radio actually manages to not just exist and be on air, but
that it helps move and helps develop your community through creative,
beautiful, moving, fun, convincing community programmes. Otherwise we
are missing out on an incredible opportunity!!!
Return
Foreword
Community Radio is maybe the single-most important tool
for turning
ambitions of
creating a democracy into practice. To actually take this
potential and development challenge serious, a number of prerequisites
have to be in place. One of the most important of these is to
ensure
that the programmes of the radio are responding to the development
priorities of a given community. And as a “community” is not necessarily
homogenous, with common conditions for and perceptions of life and
related problems, it is important to involve all the many different
“communities within the community” in the work with development of
programmes of the radio. Furthermore it is important to
present the
programmes in a good way,
opening the issues presented for continued
community debate, facilitating that the community can work to find its
own adequate community solutions.
All of these challenges – and many more – meet the community member, who
wishes to get involved in the work of the local community radio, thus
participating in the identification of local development needs and
solutions. To
help guide the new community programmer, the present
manual has been produced by the UNDP funded and UNESCO implemented Media
Development Project in Mozambique.
This manual has been used as basic reading in the
many training courses
and thematical seminars organised by UNESCO in cooperation with its
national partners in Mozambique. The manual is, however, also meant to
be used for
self-study in the communities, where new community members
every day come to the station, offering some of their time as a
community volunteer.
While the manual can be read and studied individually, we strongly
recommend that the radio groups new volunteers and guide them through a
collective study and discussion of the many different parts of this
manual, facilitating the entry into the world of community development
step by step.
UNESCO in Mozambique wants to wish every man and every woman, who has
decided to dedicate themselves to the important movement of communities
working to find their own ways for a better future, all the very best of
luck!
Return
Foreword
A community radio is a unique tool for empowerment, social development
and change. The main reason is that the community radio belongs to a
limited group of people, a smaller community, where the basic conditions
for life and its challenges are more or less the same, where we know
each other, and where recent research shows that we generally really
like to live.
Looking to such a reality in rural Mozambique, a community owned,
operated and maintained radio should not be possible. And we know that
it is only so with utmost commitment, care, planning - and
some luck. A
number of different tools can, however, facilitate the development of a
framework where such a difficult sustainability can be obtained.
One of these important sustainability aspects has to do with the
staffing of a community radio: paying expensive salaries is simply not
an option, nor desirable: we want the radio programmes to be produced by
our people, we want the languages and ways of using these to be ours, we
want the metaphors and cultural references to come from our history and
present reality… so we need to find a way of working with community
members, who give their time and special community capacity to the radio
on a volunteer basis. Many find it questionable, even sometimes
unethical, to call on community members to work without pay. But this is
the only way financially possible - and we do it in so many other
community development contexts.
We all have to give what we have
in
terms of time and experience to move towards our future dreams.
As a volunteer community programme producer you work on the basis of a
contract with the radio, which ensures that you
have rights and
obligations. You will
learn a lot from courses and from daily contact
with the colleagues and the equipment - and you will facilitate a unique
community service through the radio!
One of the many issues when working with a
group of volunteers has to do
with effectively managing this group. UNESCO in Mozambique has developed
a concept of "Mobiliser", who ensures that the community programmers
always are representative of all the communities in the community, who
plan for effective introduction of new volunteers into the groups and
who coordinate the work of the editorial groups.
Training, inclusion, coaching and support
is very important in such a
radio, because the groups of community producers by nature is very
fluid: while some start in the radio, others stop - sometimes there are
too many programmers available, at other times too few. And training is
something that never stops. It
has to be an ongoing, integral part of
the life of a radio.
These are the issues dealt with in this manual. Good luck. It is worth
all the effort !!!! It is for you and your children - your community!!!
Return
Foreword
A
community radio is a unique local force for development. It has the
fantastic capacity of a mass medium, facilitating that a few people can
communicate effectively with many. Once the installation is carried out,
and the radio is really on air, the
producers can very easily be in
instantaneous touch with the listeners - with the community. Any
important news can immediately be carried into to the radio receivers of
the community.
This, however, does not work if the
technical aspects are not taken well
care of: It is important that the equipment is adequate for the reality
in which it will be used with dust, humidity and possibly a shortage of
spare parts. It is important that the equipment is cared well for
through effective
preventive maintenance routines. And it is important
that the equipment it being
used in an appropriate way, by community
producers and technicians, who have received the training needed to use
the equipment in an appropriate way.
Because
if the equipment is not working, nothing goes on air.
Besides from these basic considerations when thinking about the use of
equipment in a community radio, it is important to
choose carefully the
technology for the radio in question: should be use the "old fashioned"
analogue equipment? Or should we rather go for the new, digital
equipment? Do we have repair
technicians to help us in these areas?
Spare parts? What about preventive maintenance routines?
The price of
consumables (tapes, CDs etc.)?
Once all of these important assessments and discussions have been taken,
and if you have decided to make use of (also)
digital technologies, you
have to find out how to start working with this new technology, how to
use the hard ware - the machine - and the soft ware - the programmes
inside. You need to know how to handle difficult situations, how to
diagnose problems and to solve (the easiest of ) these.
Once all of this is in place, this new digital technology has fantastic
potential for opening the doors to the socalled
"knowledge society",
where access to information will be as important for our development and
well being as what we now consider basic necessities.
The manual you are holding in your hands right now has been produced to
help you do exactly this: step by step find out how to start using your
new, digital equipment, and how to live well with it - and develop with
it. This is the basis for ensuring that your radio becomes the effective
tool for social development and change that you and your community
wants!
Return
Foreword
Few practices are so directly linked to
the questions of Democracy and
Governance as a country’s elections, be they municipal or national. And
during these important democratic events, the media are more than ever
at the centre of attention, both in terms of getting the coverage for
those with a direct interest and involvement in the elections
themselves, in terms of being held informed about the election campaign
and process, and in terms of measuring the democratic maturity of a
country: what is happening, how is it reflected in the media, and
what
role is the media playing?
Whereas the role of the public media in Mozambique during an electoral
process is well defined and described in the national legislation,
the
role of Community Radio is not. The UNDP funded and UNESCO implemented
media development project (“Strengthening Democracy and Governance
through Development of the Media in Mozambique”) has therefore, together
with other partners in the community radio area - organised in the
national “Núcleo de Coordenação” – initiated a process to identify and
define how the community radios can best play their role as community
promoters of social change.
To define the role of community radio in the electoral process, a
national consultative process was initiated in 2002, where all the
community radios on air in Mozambique at that time – 37 in all – sent
high level representatives to three regional seminars, discussing and
defining the role they would prefer to see the radios play in the
upcoming municipal and national elections. The result of these seminars
was a set of clear recommendations, condensed into “Ten Rules of Conduct
for Community Radios during the Election Period” (presented in this
manual). This “code” was publicly launched, and the different actors in
the “Núcleo de Coordenação” – the state, the Catholic Church and the
Community Associations - held seminars with their radio partners to
locally launch and present the Code. Furthermore UNESCO coordinated, in
collaboration with the national Communication Institute (ICS), a series
of regional training courses to ensure effective implementation of the
Code.
The present manual was prepared in support of the above mentioned
training and implementation process taking place at a given historic
moment in Mozambique. And the issues presented, are seen to have a much
more general and far-reaching mission in terms of election coverage and
the community radio than just the situation in which this process was
conceived: these small community media have as their most important
“capital” the community’s confidence and reliance on the fact that the
radio will continue to reflect the reality of all “communities within
the community” impartially and with a view to facilitate the community’s
identification of community solutions to their everyday challenges and
problems. If the radio betrays this confidence by becoming partial or
preoccupied more with overall politics than with the burning community
concerns – which is particularly threatening during an election period –
then the radio may loose its special “capital”, the community ownership
feeling. And what is then left?
It was the above concern that transpired from the national consultative
process, and resulted in the decision by the communities and the radios
themselves that the role of the community radio during an election
period is to inform, to educate and to reflect the community concerns in
this relation. “Civic Education” was therefore the definition of the
role of the community radio during this election period, and it was
agreed to leave the high profile political reporting and election
coverage to the well trained journalists at the public radio in the
spirit of letting each do what they are best suited to do.
It is our sincere hope and wish that the community radios manage to turn
the recommendations of this manual into effective community radio
programmes. This could importantly contribute to the national
strengthening of both a participatory democracy and effective and good
governance practice.
Return
Foreword
Doing a
‘barefoot’ impact assessment
Area of assessment
|
What to do |
Ensuring that the radio works effectively
as an institution and that all groups within the
community are involved (twice yearly) |
Use a
checklist:
1.
Staff: any vacancies? Are
responsibilities clear? How long have people been
involved? What training has been received?
2.
Volunteer structure: how many? Duration
of involvement? Training received?
3.
Work/action plans: do they exist? Are
they used? Status of budgets, accounts, time-plans?
4.
Programmes: content variation, relevance,
local production, source of content?
5.
Community involvement and participation:
who comes to meetings? Who doesn’t?
6.
Sustainability: status of partnerships?
Fundraising initiatives?
7.
Satisfaction: of staff, volunteers and
community members |
The impact of community radio content
(ongoing assessment) |
1.
Conduct informal interviews while out
preparing programmes or doing other radio work
2.
Register opinions of listeners that
telephone in
3.
Register and analyse letters received
from listeners
4.
Register and analyse responses to
questions printed on the back of returned message slips
(used to announce births, deaths, community events,
meetings and so on)
5.
Conduct interviews with people living
near individual programmers
6.
Conduct interviews with people during
major public events |
The impact of radio on community
development (ongoing and annual assessments) |
1.
Conduct individual interviews
2.
Conduct focus group interviews (distinct
profiles, such as young women, young men, women in rural
areas, men in rural areas, women in town-like areas, men
in town-like areas), with 6-10 people per group
3.
Keep identified problems at the forefront
of organisation and planning (in Mozambique these are:
food security; health; and security & infrastructure)
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